Name
It’s what you do with them: Why revenue expansion is more important than customer retention in eCommerce retail
Date & Time
Tuesday, May 6, 2025, 10:20 AM - 11:05 AM
Speakers
Description
In this data-driven keynote, marketing effectiveness expert James Hurman debunks the common belief that retaining more customers leads to growth. Put simply, it’s not about how many customers you retain – it’s what you do with them that matters.
Location Name
Plenary, Level 3