Maria is a seasoned digital marketing professional with a decade of experience specializing in direct-to-consumer (DTC) retention strategies across email, SMS, and direct marketing channels. In 2024, she joined Klaviyo as the Senior SMS Digital Strategist, where she leverages her expertise to help brands strengthen customer relationships and drive growth through innovative messaging strategies.

Before joining Klaviyo, Maria served as the Director of Retention for OMI WellBeauty and JVN Hair, overseeing all aspects of email, SMS, and direct marketing. Her leadership in these roles was instrumental in developing integrated retention programs that enhanced customer engagement and brand loyalty.