Shirley Chen is Director of Product Marketing at Klaviyo, where she leads the team driving go-to-market strategy and product launches across the company’s flagship marketing solutions. She’s passionate about bringing best-in-class messaging channels and omnichannel experiences—spanning email, SMS, RCS, push, and WhatsApp—together through AI and a unified data platform to help brands meet customers where they are. Prior to Klaviyo, Shirley held marketing and strategy leadership roles at TikTok and Meta, where she built and scaled GTM motions across commerce, ads, and messaging.