With a background in one of the UK's leading e-commerce businesses, Max now leads customer retention for Castore; a high-growth British sportswear brand with partnerships across elite soccer, rugby, cricket and F1. A CRM strategy expert, Max and his team utilise Klaviyo for email, SMS and RCS across Castore's 5 localised sites, and their dozens of e-com partners, in addition to adopting KDP to tie together customer data into seamless journeys.