With over a decade of experience in CRM and customer retention, specializing in email and SMS activations, I currently run all CRM efforts at a subscription snack box company. My expertise also extends to CRO and managing digital product experience on the website. Previously I have worked in similar roles at a variety of large and small B2C companies, mainly in retail. Passionate about merging the art and science of marketing, I bring a well-rounded approach to creating impactful customer interactions.