Mike is a Klaviyo 2024–2025 Community Champion and the Retention Marketing Manager at Filson, where he leads omnichannel strategy for Email and SMS channels. With over 15 years of experience in CRM, lifecycle marketing, and customer insights, Mike specializes in transforming customer data into personalized digital experiences that drive repeat purchases and deepen brand loyalty.

A former Klaviyo Agency Gold Partner, Mike has helped high-growth brands unlock significant customer lifetime value through scalable retention programs and advanced segmentation strategies. Currently at Filson, he champions a unified data approach across ecommerce and retail stores, aligning all sources of customer behavior in Klaviyo to turn insight into action.