Hilary is a seasoned CRM leader with over a decade of experience driving customer growth, retention, and loyalty for some of Australia's most beloved brands. As the Head of CRM at Princess Polly, Hilary leads the brand’s global lifecycle marketing strategy, leveraging data, personalization, and innovative customer journeys to engage millions of Gen Z shoppers around the world.

Prior to Princess Polly, Hilary held CRM and marketing leadership roles at MECCA and Cricket Australia, where she built high-performing programs that blended brand storytelling with performance-driven results. Passionate about the intersection of customer insight and digital experience, Hilary brings a sharp strategic lens and a deep understanding of what it takes to build lasting customer relationships at scale.