Adil Wali is the Chief Product Officer at Klaviyo, where he harnesses a deep passion for building products and delivering exceptional solutions for customers. A serial entrepreneur with multiple successful exits, Adil’s journey has included founding an agency, co-founding the pioneering online retailer ModCloth, and launching an e-commerce platform. His extensive hands-on experience as a Klaviyo customer gives him a unique perspective on what makes Klaviyo a leader in data-driven marketing automation, and where to drive further innovation to support Klaviyo’s vibrant partner ecosystem.

Prior to Klaviyo, Adil served as Head of Product for Meta FinTech, leading all payments for Meta in his first non-founding role and demonstrating his ability to ship quality products at scale. Adil is recognized for his experimentation, fast iteration, big wins, and bias toward action, qualities he now brings to Klaviyo’s mission of empowering customers to build better digital relationships and drive lasting economic impact.