Mike Cessario is the creative force behind Liquid Death, the canned water brand that flipped the beverage industry on its head with its bold, irreverent branding and mission-driven ethos. As Founder and CEO, he merged his background in creative direction with a passion for sustainability to build a brand that doesn’t just stand out—it stands for something. Under his leadership, Liquid Death has become a cultural phenomenon, challenging conventions and inspiring brands to think differently.