Kelsey Capps is a product lead at Klaviyo overseeing the company’s reporting and analytics strategy to help brands transform data into actionable insights. With 16 years of experience in CDPs and MarTech, she’s worked with entrepreneurs and global enterprises alike to turn data into strategy that drives results. Her focus is on making analytics approachable and impactful—empowering marketers to personalize at scale, build stronger customer relationships, and accelerate growth.