Name
Swipe Right on Commerce: Brands Are Becoming Confidants
Date & Time
Tuesday, June 24, 2025, 3:45 PM - 4:30 PM
Speakers
Description
In a world where humans can only maintain ~150 real relationships, how are brands—and even AI—earning a place in our inner circle? This session explores how social media, identity, and artificial intelligence are reshaping how we connect, and why the most successful brands now behave less like marketers and more like trusted companions.