Name
Boost revenue & retain customers: Actionable RFM insights with Marketing Analytics
Date & Time
Tuesday, June 24, 2025, 3:45 PM - 4:30 PM
Anna Verlezza
Description

Unlock the power of RFM (Recency, Frequency, Monetary) analysis to drive revenue and reduce churn. Learn how to dissect customer data, build targeted segments, and take action with personalised strategies. Discover best practices for rewarding your champions and re-engaging at-risk customers—turning insights into lasting customer loyalty.