In a world where customers move seamlessly between channels, devices, and expectations, brands can no longer rely on old assumptions about consumer behavior. Marketing legend Rory Sutherland will unpack how people actually think and make decisions—and why brands must meet customers where they are, not where they wish they were. Drawing on behavioral science, psychology, and real-world examples, Rory will explore why small shifts in perception can unlock major loyalty and why understanding irrationality is the key to thriving in today’s omnichannel landscape. Expect an energetic, eye-opening keynote that will change the way you see your customers—and your marketing strategy.