One minute we're reading about iconic Aussie brands closing down. The next, we're watching brands like Oz Hair & Beauty open new stores, rewrite how their teams work, and scale, all at the same time. The brands winning right now aren't just moving fast. They're moving smart, and they're leading with clarity when everything around them is shifting.

In this opening keynote, Klaviyo Co-founder Ed Hallen and CMO Jamie Domenici set out their vision for the next era of B2C: the autonomous CRM, where data, intelligence, and agents come together so brands can focus on outcomes rather than operations. They are joined by Guy Nappa from Oz Hair & Beauty and AI expert and consumer psychologist Dr Kellie Nuttall for a candid conversation about what clear leadership actually looks like when everything is changing at once, and how customer relationships become the thing that holds it all together.