Name
Skills session AM: Agentic commerce
Date & Time
Wednesday, May 20, 2026, 10:15 AM - 11:15 AM
Lissy Newphry
Description

AI-powered discovery is reshaping how customers shop and how brands stay visible. Learn how to adapt your website experience for the age of agentic shopping and ensure your brand shows up where customers are buying.
What you'll do:

  • Define agentic shopping and why it matters
  • Recognise how it's changing the customer journey
  • Identify steps to integrate agentic shopping into your website experience
  • Target agentic shoppers through segmentation and reporting
Location Name
Level 4 - Room 4.01 (Breakout 2)