Open between 7:00 AM - 4:45 PM

Open between 8:00 AM - 4:00 PM

Klaviyo Co-founder Andrew Bialecki opens K:BOS with a bold vision for the future of consumer brands. Discover how the only CRM built for B2C is helping businesses keep pace with modern customer behavior and expectations—unifying marketing, service, and analytics in one real-time platform. Be the first to see Klaviyo’s latest product innovations in action with live demos from CMO Jamie Domenici, and hear firsthand how top brands are leading in this new era of customer connection.

Join Zoe Meeran, VP global ecommerce and performance marketing at SPANX, and Daniel Brady, PhD., Co-CEO at Orita.ai, for a candid fireside chat on how SPANX has accelerated into the AI era. Learn about SPANX’s approach to driving results, the obstacles they’ve faced, and what’s worked to create meaningful revenue growth. Leave with insights and ideas for your own AI transformation.

There’s power in learning from those walking a similar path. In this peer-to-peer roundtable for advanced marketers, you’ll join forces with industry peers to troubleshoot challenges, compare strategies, and explore what’s next. If your team is focused on entering new markets, scaling omnichannel experiences, or building a smarter data foundation with RFM at the heart, this session is for you.

Great ideas don’t happen in a vacuum. In this peer-to-peer roundtable for intermediate marketers, you’ll connect with fellow marketers facing similar challenges and opportunities. Swap ideas, share learnings, and walk away with practical strategies for 2025 and beyond. This session is designed for teams exploring integrations, refining segmentation, and driving better results across multichannel campaigns.

Open, informal Q&A—no slides, no scripts. Just real talk with the teams driving Klaviyo’s product innovation, partner strategy, and customer success. This is your chance to engage directly with leaders from Product, Success Management, and Partner teams. We’ll discuss what’s ahead, how we support partner-driven growth, and how we can work together to drive customer outcomes.

Outcomes:
- Direct answers on product questions that you need to run your business
- Shared understanding between Klaviyo and our partners on forward thinking strategy
- Collaboration on needed areas of focus
- Connection and new relationships that will fuel future creativity and innovation for our ecosystem

Sol de Janeiro built more than buzz—they built loyalty. In this session, leaders from Sol de Janeiro, Shopify, and Klaviyo reveal how a devoted community became the foundation for growth across wholesale and online channels. Learn how they leveraged Shopify’s platform to connect with customers, drive demand, and turn fans into advocates. Walk away with a practical playbook for building a brand that grows—whether you sell direct, through partners, or both.

   

In fashion and apparel, staying ahead means more than launching the next big trend—it’s about anticipating customer needs across every touchpoint. Join this panel of retail and fashion leaders as they explore how they’re combining creativity, omnichannel engagement, and data-driven personalization to turn insights into richer shopping experiences. Hear how they’re using real-time signals, browsing behavior, and predictive data to drive loyalty and accelerate growth.

Americans scroll for 7 hours a day. Will they stop for your brand? Join WooCommerce’s CMO Tamara Niesen to unveil brand-new research on what’s driving purchase decisions in 2025 and what’s stopping conversions in their tracks. Learn how the economic outlook, TikTok, AI, and new shopper trends are changing how people buy. Plus get proven tactics to boost loyalty with smart automation and personalized experiences. Tamara will share insight from 6,000 consumer respondents across the UK, USA, Australia, and Canada, with insights you can apply immediately.

You’ll take away:
- What today’s deliberate shoppers really want and how to deliver it
- Where discovery is happening now, and how to adapt
- How to boost loyalty with automation and personalized experiences

At a time when marketers are drowning in data and starving for clarity, ORIGIN is cutting through the noise - turning insights into income faster than ever.
In this fireside chat, Triple Whale CRO Zach Rego sits down with Justin Parker of ORIGIN to talk about how data and AI are transforming the way his team operates. From optimizing retention using Moby Chat to streamlining campaign performance reporting with Klaviyo data, you’ll hear firsthand how Justin is balancing automation with human insight to move with speed and confidence.
We’ll also get a closer look at how using AI agents,Moby Agents, is reshaping what’s possible for ecommerce teams - and how brands like ORIGIN are leading the way.

Discover how to determine the optimal offer and promotion strategy for your brand and target audience this holiday season. This session will cover various discounting approaches and alternatives, equipping you with the confidence and knowledge to succeed.

Join Klaviyo Elite partners for a strategic and tactical conversation on how first-party data can transform acquisition. We’ll explore how top brands are using Klaviyo to build high-performing audiences, improve ROAS, and connect acquisition efforts to long-term customer value. From smarter segmentation to full-funnel strategies, this session will unpack what it really takes to grow in today’s privacy-first world.

The service technology landscape is crowded, your clients are already comparing options, and now Klaviyo has entered the mix. In this session, Klaviyo’s head of market intelligence will break down how Klaviyo Service products like Customer Hub, Help Desk and AI agent stand out. You’ll get an inside look at our competitive framework and learn how Klaviyo competes in each category. This session will not only give you clear, confident messaging for competitive conversations, it will also showcase Klaviyo’s deep investment in market intelligence, giving your agency a strategic edge.

Outcomes:
- Learn Klaviyo’s competitive framework and how Klaviyo Service is uniquely positioned to win
- Walk away with messaging and positioning you can use in competitive sales cycles
- See how Klaviyo’s investment in competitive intelligence helps you win and build trust with clients

Beauty is more than skin deep—it’s about identity, confidence, and connection. In this panel, beauty brand leaders will explore how personalization, community-building, and authentic storytelling are reshaping the industry. Learn how top brands are blending storytelling, omnichannel strategies, and AI-driven insights to build loyal, lasting relationships. Learn how the smartest beauty brands are using data and technology to make every interaction feel personal, authentic, and human.

In this hands-on session, you’ll learn how to combine Klaviyo email and SMS to create more impactful, coordinated customer journeys. We’ll walk through examples of using both channels to increase engagement, boost conversions, and deliver a more seamless experience across the funnel.

Effective Connected TV (CTV) campaigns require a blend of creative artistry and data-driven science. Join us for a fireside chat with Chad Rogers of video production company, Lemonlight, and Lizzie Chapman of AI-powered advertising platform, AdRoll, where they will share how B2C brands can win with CTV. They’ll explore what it takes to create high-impact CTV ads, measure campaign success with key metrics and reporting, and leverage the Klaviyo + AdRoll integration to target high-value audiences in their homes. You’ll leave with actionable insights to elevate your CTV advertising including top strategies for the holiday season.

We’re giving you an exclusive first look at Klaviyo’s product roadmap—designed just for our customers and partners. Go behind the scenes to discover the powerful new features and groundbreaking innovations that will take your marketing to the next level. Be the first to see what’s coming and gain insights that will help you stay one step ahead.

With AI agents gaining ground in ecommerce, brands risk losing their identity in a market dominated by automation, algorithms, and price-based decisions. In this environment, meaningful differentiation, customer relationships, and merchant independence are at risk. At the same time, big tech players like OpenAI, Amazon, and Google are positioning themselves to become fully integrated commerce hubs. From payment to delivery, they’re building the infrastructure for agent-to-agent transactions – with the potential to reduce merchants to mere data points in a centralized, AI-controlled system.

AI can become a powerful tool for brand storytelling, personalization, and immersive customer experiences. Through agentic commerce, merchants can deliver 3D product journeys, hyper-personalized content, seamless automation, and expert-level support – all while preserving their unique identity. Join this session to learn what's possible with AI commerce management tools and agent assisted commerce experiences.

Growth doesn’t have to sacrifice connection. This panel explores how wellness brands are using Klaviyo’s marketing intelligence to balance automation and authenticity—crafting journeys that feel human, activating real-time data, and using support as a springboard for retention and upsell.

This session is designed for leaders at marketing agencies and system integrators to come together for open, practical conversations. Rather than a formal presentation, these roundtables create space to learn directly from peers—what’s working, what isn’t, and how others are adapting their businesses in today’s changing environment. Discussions will explore how agencies are evolving their services around B2C CRM, identifying real opportunities with AI, and preparing to drive demand heading into 2026. You’ll leave with fresh perspectives, shared lessons, and new connections with peers who understand your day-to-day challenges.

During BFCM when shoppers are bombarded by choice, ensure your message resonates and cuts through the noise. This session will guide you in building recommended Klaviyo segments for a personalized BFCM sending strategy. Explore campaign examples tailored to each audience, providing inspiration to elevate your BFCM content.

Acquisition gets attention—but retention builds empires. In this session, hear how leading brands are using Klaviyo to strengthen customer relationships, increase lifetime value, and turn loyal buyers into active brand advocates. From post-purchase flows and personalized content to referral programs and community-building, you’ll learn how to design strategies that not only keep customers coming back, but inspire them to spread the word.

Go beyond the buzz and get an inside look at how Klaviyo is building AI to make marketing faster, smarter, and more effective. This session dives into the real technology behind Klaviyo AI—from predictive analytics to automated personalization—and shows how it’s helping brands turn data into action across the customer journey. Learn how these innovations are built, what’s coming next, and how to use them to drive meaningful results.

Explore and activate the key features of Customer Hub with this in-depth overview of best practices. Learn how to seamlessly enable Customer Hub within the Klaviyo platform and start crafting a tailored experience for your customers.

The customer journey doesn't end at checkout—it's just beginning. While most brands focus heavily on acquisition, the real revenue opportunity lies in what happens after the "buy" button is clicked.

In this session, you'll discover how industry-leading brands are transforming potentially negative touchpoints—like order tracking delays and returns—into powerful retention and loyalty-building opportunities with Loop and Klaviyo. Learn how to create a seamless post-purchase experience with tracking and returns triggers, as well as a deep integration with Customer Hub, that not only reduces customer service burden but actively increases customer lifetime value.

You'll learn:
-How to integrate Loop Returns and Order Tracking with Klaviyo's Customer Hub
-How to turn order tracking into a revenue-generating communication channel
-Strategies for transforming returns from cost centers into customer retention tools
-Practical ways to leverage customer data across touchpoints to create personalized experiences
-Real-world case studies showing measurable impact

Rising ad costs. Underperforming campaigns. Struggling ROAS. The culprit might not be your creative: it’s likely your product data. In today’s AI-driven discovery landscape, messy or incomplete product feeds can silently sabotage your marketing efforts.

In this session, you’ll discover why product data has become your most valuable marketing asset—and how to make it work harder for you. We’ll explore:

- How AI-led discovery is reshaping product visibility and recommendations
- The 5 levels of product data maturity and why most brands stall early
- How structured, enriched data fuels better ads, emails, and search performance
- How Feedonomics powered by Commerce helps marketers clean, optimize, and syndicate product data at scale

Walk away knowing how to turn your product data into a performance-driving machine, so your campaigns don’t have to work twice as hard.

Join the Klaviyo product team for an inside look at how we’re transforming customer service from a cost center into a revenue driver. We’ll show how support and marketing can work together to create seamless, personalized experiences that drive loyalty and lifetime value—all powered by data and automation.

Understand your customer data through Recency, Frequency, and Monetary value. Build focused segments and implement personalized strategies to drive results.

Maximize list growth with practical paid ad optimization, effective consent collection, and precise audience targeting. Leverage Klaviyo's integrations with key ad platforms to accelerate acquisition and re-engagement strategies leading up to BFCM.

The most powerful data is the kind your customers choose to share. In this session, a Klaviyo Champion will walk through how leading brands are collecting zero-party data—preferences, intentions, motivations—and turning it into high-impact marketing. From quizzes and forms to post-purchase surveys, learn how to store, segment, and activate this data in Klaviyo to build personalized experiences that drive loyalty and revenue.

Paige DeSorbo has built a career at the intersection of entertainment, entrepreneurship, and culture. As cohost of Giggly Squad, she’s cultivated one of the most popular podcasts in the world with more than 44 million downloads since its launch in 2020. As founder of Daphne, a Klaviyo-powered brand, she’s proving how influence, creativity, and commerce can come together to build something entirely new.

On the mainstage at K:BOS 2025, Paige will sit down for an exclusive conversation about what it really takes to create and sustain cultural relevance in today’s crowded market. From shaping a brand that fans feel personally connected to, to transforming a loyal following into a thriving business, Paige will share the lessons and strategies behind her journey as a creator, founder, and cultural icon.

Join us for the inaugural K:Partner Awards Ceremony, where we’ll celebrate the technology, agency, and hospitality partners driving smarter digital relationships and shaping the future of customer engagement across every Klaviyo region. Together, we’ll recognize outstanding achievement across 7 award categories — spotlighting the innovation, growth, and impact that fuel our global ecosystem.
The ceremony will feature Andrew Bialecki, Co-founder & CEO of Klaviyo, and Eddie O’Brien, SVP Global Partnerships & Alliances, as we honor 21 exceptional partners.

Open between 8:00 AM - 2:30 PM

Join us for an exclusive conversation with one of the most influential voices in AI today (to be revealed soon). In this thought-provoking session, our special guest will share a bold perspective on how AI is transforming marketing, personalization, and the way brands connect with their customers. Walk away with fresh insights to help you lead the next era of growth, creativity, and connection.

In today's fragmented retail landscape, customers express purchase intent across countless touchpoints—from wishlist additions and product views to cross-device behaviors—yet most brands capture only fragments of this intent, missing critical conversion opportunities. Join us as we explore how leading ecommerce brands are connecting these intent signals across web, mobile, email, and social channels to create seamless customer journeys that drive both satisfaction and revenue growth.

Great content can only generate revenue when it reaches the inbox. In this session, we’ll share real case studies showing how slipping into poor inbox placement cuts directly into performance, and how recovery comes from aligning sending strategies with engagement. You’ll learn the key signals mailbox providers respond to, what to adjust and why, and how to accelerate recovery when issues arise. You’ll walk away with clear, practical strategies to protect your deliverability, safeguard ROI, and keep performance strong through critical moments like BFCM and beyond.

In food and beverage, timing, taste, and trust are everything. In this session, leading brands share how they’re using Klaviyo to create crave-worthy customer journeys—fueled by data, personalized to each shopper's palate, and optimized across every channel. Hear how they’re blending automation with authenticity to predict preferences, reduce churn, and turn every onsite experience into new revenue opportunities.

The digital marketing certificate is a new resource from Klaviyo Academy, designed to help entrepreneurs create a marketing strategy and funnel for their business. The certificate educates customers on each stage of the buying journey, from acquisition to retention. Customers will learn how to optimize their funnel for conversion and maximum revenue. Join us for a 2-part bootcamp, hosted by our Academy specialists, followed by an opportunity to take the exam and earn your digital marketing certificate live in our classroom.

Get an exclusive look at how Klaviyo is building tools that make your data work harder. In this session, the product team will walk through how Klaviyo Analytics helps you uncover insights, track performance, and make confident, data-backed decisions that move the needle.

In this hands-on session, you’ll learn how to combine Klaviyo email and SMS to create more impactful, coordinated customer journeys. We’ll walk through real examples of brands using both channels to increase engagement, boost conversions, and deliver a more seamless experience through the funnel.
(encore)

Loyalty is more than points. It’s a strategy that fuels profitable growth, while creating an emotional bond with your customers. In this session, Smile CEO Mike Rossi will explore what makes a loyalty strategy world-class and why top brands rely on them. You’ll see how leading merchants design the right incentives, structure their programs, and ensure visibility across an omnichannel customer journey. Real merchant examples will include loyalty surfaces within Klaviyo Customer Hub, automated flows, onsite content, and even top-of-funnel social engagements using tools like Gatsby. You’ll leave with a clear loyalty framework and actionable tactics to supercharge LTV and turn first time buyers into lifelong fans.

Drew Sanocki has been part of Klaviyo’s story since the very beginning when he knocked on the founders’ door in Boston while turning around a struggling brand. That partnership helped him flip Karmaloop from failing to profitable in 90 days, and it has come full circle with Klaviyo now investing in Drew’s current venture, PostPilot.

In this session, Drew will share how ecommerce marketing has evolved, why “email is dead” and “mail is dead” are both wrong, and how Klaviyo and PostPilot together create a powerful lifecycle marketing engine. Attendees will see how easy the integration is (setup in under 2 minutes), why customers who are exposed to both channels spend ~25% more, and how forward-looking brands are adapting to change with a true omnichannel approach.

Great subscription experiences feel effortless, but behind the scenes, it’s all about orchestration. Join this panel to see how top brands use Klaviyo to connect the dots across the customer journey, using real-time signals and AI-powered insights to anticipate needs, personalize timing, and drive lifetime value. Learn how they’ve turned recurring relationships into recurring revenue.

The digital marketing certificate is a new resource from Klaviyo Academy, designed to help entrepreneurs create a marketing strategy and funnel for their business. The certificate educates customers on each stage of the buying journey, from acquisition to retention. Customers will learn how to optimize their funnel for conversion and maximum revenue. Join us for a 2 part bootcamp, hosted by our Academy specialists, followed by an opportunity to take the exam and earn your Digital Marketing certificate live in our classroom.

The creator question has been answered: they work. Now, the challenge is scaling that impact and proving it across the funnel, with frameworks that satisfy both creative and performance teams. In this panel discussion with TikTok, we'll explore how creators are reshaping the funnel, from building trust and brand equity to driving measurable sales. Join us to learn how marketers can scale the magic of creators with confidence and prove the ROI along the way.

Understand your customer data through Recency, Frequency, and Monetary value. Build focused segments and implement personalized strategies to drive results.
(encore)

Join the Klaviyo product team for an inside look at how we’re powering modern B2C marketing. We’ll share how data, AI, and connected channels come together to drive growth, loyalty, and speed, giving you the tools to supercharge your own marketing engine.

Modern retailers are competing in a landscape where customers expect seamless experiences across every channel. With Lightspeed’s new integration with Klaviyo, you’ll have the tools to unify your in-store and online data. That means more relevant marketing, stronger customer retention, and measurable growth. In this session, discover how you can build loyalty while streamlining operations and preparing your business to scale for the future.

Consumers are bombarded with thousands of marketing messages every day and forget almost all of them. So how does a brand break through? Mike Cessario, the creative force behind Liquid Death, will reveal how building a future-forward brand means rejecting industry norms, leading with entertainment, and relentlessly focusing on cultural relevance. Expect an honest look at what it takes to earn cultural traction and build brand equity in the age of endless noise.